Comcast’s streaming video company Aereo was given permission to offer streaming video services on a variety of devices, including Apple TV, Apple TV Pro and Roku.
But Comcast will be the largest beneficiary of the new licensing arrangement.
In addition to offering its own streaming services, Comcast will get a cut of all new and existing customers’ video-on-demand (VOD) and digital-only VOD revenue.
“A lot more money will be spent on the VOD business than they’re spending on the other parts of the business,” Comcast CEO Brian Roberts said during an earnings call.
“The key thing is that when people go online and watch TV, we’re going to get that VOD.”
The company said its VOD revenues will be $11 billion this year, which includes the purchase of Time Warner Cable and the sale of DirecTV Now.
But that number is subject to change depending on how much VOD the company does get from its cable TV customers.
According to a filing with the Securities and Exchange Commission, Comcast’s revenue in Q4 will be up nearly 50% year-over-year, driven by growth in its cable VOD service.
“With Aereo and other video streaming services we’re seeing a lot of growth in those businesses, and we think they’ll continue to do well,” said Brian Roberts, Comcast CEO.
Comcast has been offering its Vudu video-streaming service to customers through its Web-based service since 2010.
The company will use that to compete with the likes of Netflix and Amazon, which offer similar services.
However, Aereo, a startup that lets subscribers watch content without paying for it, is still in the early stages of its technology.
In June, the company said it had a deal with AT&T and could start streaming content in the coming months.
The acquisition could also help Comcast to build a larger TV business, which Roberts said he believes will lead to a stronger network.