Google is in a race to outbid CBS as the first major media company to make its own ad product.
The search giant announced Tuesday that it has partnered with CBS to make a one-time advertising campaign on the CBS All Access platform.
The ads will run for five weeks and cost $1.99 a month, and will feature clips from popular CBS programs, such as “The Big Bang Theory” and “NCIS.”
The campaign is the first time Google has launched an ad campaign directly against CBS in a bid to gain an audience.
Google CEO Sundar Pichai said the campaign will highlight CBS’ news coverage and that CBS was one of the few media companies that has not been receptive to Google’s own advertising products.
Google also is working on a campaign against Amazon.com, a rival to Google, but Picha said the new campaign will focus on a more niche market: digital media.
CBS will be able to use ads from Google’s YouTube and Google Play channels to target ads on CBS’ digital properties.
The new ad campaign will debut next month and will be available to the CBS News app, CBS All-Access, CBS Mobile, CBS Sports and CBS Now.
CBS is the No. 1 U.S. television network by total viewers and has a 25.7 million daily audience.
It also is the most popular network in the United Kingdom and the United States.
Google’s Google News and Google Finance ads have shown a strong engagement with viewers, with more than 7 million unique users tuning in to Google News.
In addition, Google has been the target of criticism from some advertisers.
In a blog post earlier this year, CBS Chief Executive Leslie Moonves said Google’s news and finance ads were a “sucker punch” for the company.
Google responded by saying it has “many partners” and that “CBS has not done a good enough job to be able compete on Google.”
CBS’ new ad deal comes as Google is facing a backlash from advertisers.
Last week, CBS’ Chief Operating Officer Charlie Ergen wrote an open letter to advertisers, saying he was disappointed that the company had allowed Google to “mimic CBS’s news coverage in order to sell its news business to Google.”
Google’s ads, he wrote, “do not serve the interests of CBS and their advertisers.”
CBS is also in a tough spot.
It is facing increasing pressure from advertisers and critics over the use of search terms in ads.
For instance, the ad on CBS All The News that featured a picture of the moon will be removed soon.
CBS said the ad has been “solved” by Google, and it will continue to use it.
The network has also made changes to its own search algorithms to better serve advertisers.
“We will continue working closely with Google to make sure the search results and ads on Google are relevant to our audiences,” CBS News Chief Operating Eric Lichtblau said in a statement.
“And we will continue looking for new ways to serve Google’s advertisers.
But we can no longer afford to sit on the sidelines as our competitors go after CBS.”
Google and CBS have been at odds for months over the terms of the CBS ad deal.
In December, CBS said it would make its ads available on Google’s AdWords platform and would pay Google $1 per ad unit.
CBS also announced Tuesday it would be offering its own ads on YouTube in partnership with Google.
“CBS News’ content and stories are shared across Google platforms and advertisers can see and use their own content on the YouTube platform,” Lichtbrunner said.
“While the partnership with CBS has been in the works for several months, we reached an agreement with Google that will allow advertisers to target the CBS content directly in Google search.”
CBS has also been working to make changes to how it does business with Google, including adding more search options to its website and working with Google’s parent company Alphabet.
Google has had some success with its search product in the past, including the creation of Google News in 2016.
CBS has not made any changes to the way it uses Google News or its own content, according to Lichtbrock.